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Iceland Mag

Food & Drink

Kjörís presents ice cream made from breast milk

By Staff

  • Kjörís in Hveragerði organizes the annual family event Ice Cream Days that takes place on Saturday. Photo/Pjetur Sigurðsson

The annual Ice Cream Day takes place in the village of Hveragerði, South Iceland, on Saturday. The tasty family event is organized by local ice cream producer Kjörís.

Each year Kjörís presents new, and often unusual, ice cream flavours. This year’s novelty ice cream is called Búbís (the Icelandic word for ice cream is “ís”, and Búbís is pronounced “boobies”), an ice cream made from breast milk provided by four local mothers.

 

Guðrún Hafsteinsdóttir, head of marketing at Kjörís. Photo/Daníel

“An ice cream like this has never been produced in Iceland before,” explains Guðrún Hafsteinsdóttir, head of marketing at Kjörís. She adds: “I think a lot of people are curious to taste the ice cream. Others might find it a bit repulsive, which I don’t understand. This is what we feed our babies, why shouldn’t we be willing to taste it ourselves?”

According to Guðrún, Búbís will not be hitting stores any time soon, simply because the main ingredient is too difficult to come across, however, those interested in tasting the ice cream can do so at the festival on Saturday. 

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