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The Icelandic Tourist Board will install 30-television screens across the country to assist visitors during their travels in Iceland. The Board believes proper information to tourists is of extreme importance, especially in a country like Iceland, where weather and road conditions are ever changing.
The screens are placed at Information booths, bus stations, airports, frequently visited gas stations and places of accomodation. While the screens will all look the same, the information appearing on them will be location-based so to keep it relevant for travelers.
The project, SafeTravel, is a collaboration between the Icelandic Tourist Board, The Icelandic Road Administration, The Icelandic Met Office, and the office of Civil Protection and Emergency Management.
With nature playing a bigger part of one's holiday in Iceland compared to almost anywhere else in the world, SafeTravel is bound to live up to its name and keep visitors not only safe and well informed, but also happy.
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