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The Icelandic "breathing" Lulla doll is becoming a big international hit

By Staff

  • Sweet dreams The Lulla doll was born from the desire to help prematurely born babies to cope with separation from their parents who have to leave their child during the night. Photo/Roro.is

The Icelandic Lulla doll is becoming a big international hit. The doll is a sleeping companion that imitates the closeness of a caregiver by playing a real-life recording of the parent’s breathing and heartbeat at rest. This can help pacify a baby resulting in longer and better sleep. 

The first 5,000 units became available in December and sold out immediately and the next batch, 30,000 dolls, sold out in just two weeks now in July according to Lulla's designer Eyrún Eggertsdóttir.  

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The Roro team From left: Eyrún Eggertsdóttir, Birna Bryndís Þorkelsdóttir og Sólveig Gunnarsdóttir. Photo/Lulla

The doll, by start-up company Roro, is made of soft natural cotton and when the chest is pressed, it will play a soothing recording that calms the baby.

Lulla has gathered world-wide attention for its ability to soothe and calm babies. International media such as Huffington Post, the Australian Daily Telegraph and various blogs have written praise about the Lulla doll, calling it absolutely amazing.

Australian distributor Michelle Green told Daily Telegraph she would be sold out of the $99 doll within days. “It’s crazy,” Ms Green said. “I’m packing and they’re going out the door as fast as I can get them.”

The dolls were born from the desire to help prematurely born babies to cope with separation from their parents who have to leave their child during the night.

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