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Iceland Mag

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Guðmundur Jörundsson was as good as gold

By Sara McMahon

  • Guðmundur Jörundsson's collection was inspired by aristocrats and heroin addicts. Photo/Birta Rán

Guðmundur Jörundsson burst into the Icelandic fashion scene two years ago and has since become somewhat of a household name.

Guðmundur said his AW14 collection was inspired by “riches, aristocrats and heroin addicts” and one could truly sense that during his show.

Outerwear was perhaps the collection’s strongest category, and there were a lot of options, from golden blazers to long and flowy coats.

The show itself was energetic – one would expect nothing less than perfect from Guðmundur’s stylist and right-hand woman, Hrafnhildur Hólmgeirsdóttir. Together they delivered an impressive show.  

Inspired by riches and heroin addicts. Photo/Birta Rán

Golden pants and a well tailored jacket make for a good combo. Photo/Birta Rán

Black and sophisticated. Photo/Birta Rán

Good as gold. Photo/Birta Rán

 

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