Iceland Mag

9 Reykjavik

Iceland Mag

Food & Drink

Drink and be merry - the Christmas beer is here

By Staff

  • Christmas(beer) is here  The annual launch of the Christmas beers was November 1. Photo/Stefán Karlsson

That merry time of year is near. The day all local beer connoisseurs wait patiently for—the annual launch of the Christmas beers (“jólabjór” in Icelandic) takes place in November. The festivities are inspired by the Danish J-Dag celebrations, and are filled with joy, beer, and the Christmas spirit.

The annual J-Dag celebrations originated with the Danish Tuborg brewery in the ‘80’s, when they began to deliver their limited edition Christmas ale to local pubs. Now other breweries, including micro-breweries, have followed in Tuborg’s footsteps and offer a special range of Christmas beers and ciders that often taste of ginger, cloves, and cinnamon spice, and other things nice.

Last year Vínbúðin, the state-owned liquor store, sold roughly 500.000 litres (132,086 US gallons) of Christmas beer, the most popular beer being—You guessed it: Tuborg!

So drink and be merry, the Christmas beer is here!        

Related content

Editor's Picks